perfect ten

Sooner or later we all have to face facts and accept that something we wanted at one point is never actually going to happen....

Falling into obscurity and then being completely forgotten is the nightmare of any creative artist. This tragic scenario is compounded when it comes to...

Launch time is a difficult time for every MMO, and honestly, I have nothing but sympathy for the teams launching a new game at...

The notion of an in-game cataclysm is hardly the sole domain of Activision-Blizzard; on the contrary, large-scale apocalypses pop up all the time in...

Maybe I'm the only one to have stopped to think about it, but a great deal of the MMOs that we enjoy are based...

For a long time, I have been considering this particular column just because, well, it's an obvious one. If you have a column whose...

Believe it or not, MMOs get off easy when it comes to notorious marketing campaigns. Anything on the following list, good or bad, is...

Yes, folks, you've all heard the news by now about how Glorbo is finally being added into World of Warcraft. You may, of course,...

In this age of increased anxiety and friction, there's a natural desire to retreat into safe spaces. And yet not all of us have...

So we're all talking about Star Wars The Old Republic lately, and hey, that's understandable. We have not come to the end of the...

In a time of great uncertainty and some short-term chaos as Star Wars: The Old Republic moves from BioWare to Broadsword, one might assume...

In the Beforetimes, I tried to start a tradition of rounding up my favorite Perfect Ten articles of the past year every year on...

The name of a studio has no bearing on the game's quality. You might disagree and point to a game you were more inclined...

Back when I was taking a smattering of business classes in college, one of my favorite electives dealt with marketing. It wasn't that I...

My relationship with Star Wars: The Old Republic is best described as "complicated." The game launched at a time when I was still pretty...

During last year's April Fools' Day, I wrote about the important topic of MMO NPCs as muffins. At the time, I felt my work...

There's nothing worse as a fan of games to buy into all of the hype and previews of a promising-looking project only to see...

Cars. They go vroom-vroom, and then they go really fast, and how do we live in a country where you basically need a car...

I feel genuinely bad for Elder Scrolls Online right now. At a time where all other games are scurrying out of the way of...

Developers like to talk a big game. It's expected, it's encouraged by all parties, and it's part of the fun. When a game or...